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Effect of video-mediated extension on stakeholders’ propensity to participate in maize-grain-poultry-feed agribusiness cluster in Oyo state, Nigeria

Authors

  • Adetola Oyegbile University of Ibadan
  • Dr. Nathaniel Siji Olutegbe University of Ibadan

DOI:

https://doi.org/10.17700/jai.2023.14.2.675

Keywords:

Agribusiness Cluster, Video Mediated Extension, Propensity

Abstract

The study examined the effect of video mediated extension on stakeholders’ propensity to participate in maize-grain-poultry-feed agribusiness cluster (ABC) in Oyo state, Nigeria. A total of 111 prospective maize-grain-to-poultry-feed actors were sampled using a multistage sampling procedure. Data were analyzed using descriptive statistics, t-test, ANOVA (at ?0.05). Most (78.4%) were not aware of ABC before the video mediated extension. After the video intervention, majority (84%) rated ABC as highly beneficial, with enhancement of productivity (192.8) as the most rated. Inadequate finance (182.9) and poor record/inventory (180.2) were regarded as the most severe constraints perceived to affect ABC formation and sustainability. Further result post video-mediated intervention reveals that majority of the stakeholders (82.9%) became knowledgeable about ABC while 96.4% were rated highly willing to involve in ABC. Significant difference existed in the knowledge of ABC before (mean = 4.68) and after (mean = 83.39) the VME (p = 0.000). There was no significant difference in the willingness to participate in ABC across the different actors (p = 0.221). The study concludes that video mediated extension was effective as it engendered high propensity and practicality of agribusiness cluster for the poultry feed value chain among key actors.

Author Biographies

Adetola Oyegbile, University of Ibadan

Adetola Oyegbile

Media Consultant, Development Communication Practitioner, Content Creator, Writer +2349033231475, +2348051495822 https://adetolaoyegbiledevcom.wordpress.com/

Dr. Nathaniel Siji Olutegbe, University of Ibadan

Nathaniel Siji Olutegbe Lecturer, Department of Agricultural Extension and Rural Development, University Of Ibadan, Ibadan, Nigeria Field of interest: Rural Sociology - Food security, Rural livelihood, Resilience, Climate change, Conflicts, Wellbeing, Gender, Mixed (Quantitative and Qualitative) methodological approach, Programme Evaluation Designs Mobile: +2347032077856 Email: siji004u@yahoo.com; nathanielsiji@gmail.com Google Scholar: Olutegbe Nathaniel - Google Scholar; Research gate: Nathaniel Siji Olutegbe (researchgate.net)

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Published

2024-01-26

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How to Cite

Oyegbile, A., & Olutegbe, N. S. . (2024). Effect of video-mediated extension on stakeholders’ propensity to participate in maize-grain-poultry-feed agribusiness cluster in Oyo state, Nigeria. Journal of Agricultural Informatics, 14(2). https://doi.org/10.17700/jai.2023.14.2.675

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Section

Journal of Agricultural Informatics