e-Government portal for providing integrated agrifood information based on Big Data Analysis

Abstract

The e-government portal is a service that provides integrated agrifood information. Its purpose is to integrate vast amounts of agrifood data and to provide user-customized information on agrifood. Public agrifood data were collected from the Korean government, while private agrifood data were collected from Social Network Services and blogs. We analyzed the data and classified consumer purchasing behavior into five types. We then analyzed agrifood preference by type and weather conditions. Based on the results of these analyses, we developed recommendations for appropriate menus and agrifood and provided price information of recommended agrifood to consumers.