The South Korean agri-food e-market: A comparative B2B e-commerce case study

Authors

  • Kyeong Ah Ahn
  • Ik Hoon Jang
  • Young Chan Choe

DOI:

https://doi.org/10.17700/jai.2015.6.4.204

Abstract

This paper is a comparative case study for two B2B agri-food e-commerce examples and is based on the exchange process analysis. Data were collected by interviews with operators and experts. The results for this study show that the B2B e-commerce exchange process can efficiently replace the traditional process. The reduction of costs in the searching and valuation processes is a successful factor for the replacement. Also, authentication process is important key to success. However, efficient delivery is not a necessary condition.

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Published

2015-10-29

How to Cite

Ahn, K. A., Jang, I. H., & Choe, Y. C. (2015). The South Korean agri-food e-market: A comparative B2B e-commerce case study. Journal of Agricultural Informatics, 6(4). https://doi.org/10.17700/jai.2015.6.4.204

Issue

Section

Journal of Agricultural Informatics