Internet and Market perspectives of Non Wood Forest Products: the case of mushrooms, truffles and herbs of Greek SMEs

Agni Kalfagianni, Zacharoula Andreopoulou

Abstract


Nowadays Internet is a successful key for the promotion of Small and Medium Enterprises (SMEs) by offering benefits to e-commerce through Internet marketing. A vast majority of SMEs related to agri - food sector has an eminent presence in the Web. This paper studies the characteristics and the connection between Internet and Social media Market of Non Wood Forest Products especially of Mushrooms, Truffles and Herbs of Greek SMEs. The research compares the connection between a social media profile of SMEs and its official website in firms in the above sector. As it derives through this study there is not a specific correlation that improves a connection between the SMEs profile of a social media and its website and Social media predominate in the internet market. Therefore, firm owners should focus on social media profile characteristics and features.

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DOI: 10.17700/jai.2018.9.1.434

Journal of Agricultural Informatics